A Brief By Decade:

About Me

I’m a creative leader with nearly 20 years of experience turning brand vision into visual reality, across branding, advertising, photography, and video.

I’ve worked with startups finding their voice and established brands sharpening theirs, always with the same goal: creative work that doesn’t just look right, but moves the business forward. Today, that means combining traditional craft with AI-driven workflows, working smarter without losing the human eye that makes design good.

What I Can Do for You

Whether you need a full brand identity, a product catalog that sells, or content that keeps your social feed sharp, I bring creative direction and production together under one roof, so you’re not managing five vendors to get one consistent look.

From first concept to final delivery, I handle the strategy, the visuals, and the execution.

Specialties

CREATIVE DIRECTION & BRAND EXPERIENCE

• Artificial intelligence driven creative workflows and visual concept development
• Branding, visual identity, typography, and campaign design
• Creative direction across print, digital, photography, and advertising
• Strategic storytelling and audience-focused brand experiences
• Advanced retouching, compositing, and production preparation

PHOTOGRAPHY & VISUAL STORYTELLING

• Product, architectural, lifestyle, and studio photography
• Lighting, composition, reflective surfaces, and product merchandising
• Professional retouching, color correction, and artificial intelligence enhanced imagery
• Commercial, luxury, and branded visual content
• Video direction, editing, and content production

DIGITAL, MARKETING & CREATIVE WORKFLOWS

• Adobe Creative Cloud, Figma, EasyCatalog, and artificial intelligence creative tools
• Social media visuals, digital content, and marketing assets
• User interface design and digital experiences
• Workflow optimization, creative leadership, and cross-functional collaboration
• Fluent in English and Spanish

Every idea is a project with a solution, and working together we can make it a reality.