Photography
A key component of advertising, since it exists, has been photography. In most advertising campaigns you will most likely see an image that became a staple for that company since it captures real emotion and mood. Images that make you pause, with emotional feel to it because they connect to your theme or story. ‘A picture is worth thousand words.’ As a visual communicator, photography is essential to the graphic designer in diverse ways, since images can mean a lot in communication as far as aesthetics are concerned.
Photography is an important part of a brand and the connection to design to target an audience and communicate an idea. Using graphic design to manipulate photos with text and other elements is essential. The photographs complement the design and vice versa, you should keep looking for ways to work together and incorporate other elements to establish the mood and the message. The combination of different elements, text and colors can improve people’s perception, but also a single photo can send a powerful message.