I led the redesign of the full consolidated catalog to highlight new product introductions while efficiently incorporating legacy items and technical data, all without significantly increasing page count. By proposing a layout where older products share pages and newer launches retain full spreads, I helped reduce production costs while maintaining the full product offering. I art directed all application shots and product photography to ensure a cohesive, elevated look, and collaborated closely with product managers, while facilitating an agile review process with marketing and sales teams.