As the Art Director for the 2026 Modern Forms catalog, I led the creative direction and execution of one of the brand’s most important marketing assets. I oversaw the visual design, layout, typography, product presentation, and art direction, ensuring every page reflected Modern Forms’ premium, contemporary identity. Working closely with cross-functional teams, I helped shape a cohesive catalog that showcases the brand’s innovative lighting and smart fan collections through refined design, compelling imagery, and a clear visual hierarchy. The result is a polished, high-impact sales and marketing tool that strengthens brand consistency and enhances the customer experience across print and digital channels.