Under a tight deadline, I led the full creative direction of the Modern Forms Fans catalog, from layout design and lifestyle photography to branding, merchandising strategy, and user experience. I developed a clean, modular system that effectively highlights each model’s features, finishes, and scale, allowing customers to easily navigate and compare products. Despite the time constraints, the result was a major success, praised by ownership and clients alike, and the format has remained the standard for over five years, proving its lasting value as both a sales tool and brand asset.