I led the visual direction and design for key sections of the Modern Forms website, including homepage and landing pages, reviewing work, making design decisions, and ensuring alignment with brand standards. The project involved UX and UI considerations to support a seamless and intuitive user experience. I collaborated closely with IT, project managers, marketing, and the creative team to deliver a consistent, high-impact digital presence that enhances both storytelling and product visibility. Additionally, I oversaw intensive product photography review processes and provided creative direction across catalogs, collateral materials, and social media, ensuring cohesive brand execution across all touchpoints.