I art directed the WAC Group app shots, with a focus on Modern Forms visuals featured across catalogs, websites, and social media. I led the creative direction from concept to final execution, collaborating closely with my team to produce high-end visuals using AI tools and advanced design programs. By handling all production in-house, we delivered polished, on-brand results while staying on budget, eliminating the need for costly studio rentals, home locations, or travel. The outcome: premium-quality assets created efficiently through smart, resourceful creative leadership.